A few weeks ago I ran into this advertisement in the magazine Interavia. In the 3rd edition of 1963 there was this advertisement of Ericsson, manifesting themselves in relation to military electronics.
I certainly do not hope that the electronics of the Saab 37 Viggen were of the same complexity as that of the Ericofon… 🙂 Designwise there should be a tighter connection I expect.
Quality for sure is recognizable as many Ericofons still work, even after more than 50 years.
Of course you must see this picture in the right historic perspective. This advertisement is already over 55 years old and published at the peak of the cold war. Luckily times have changed. Ericsson has abandonned military involvement already many years ago and focusses still today on what it can do best since 1876: telecommunications.
Great ad, Paul! I stole it and shared it on my facebook page. Of course I confessed I got it from you and put a link to your page with it.
Regards,
Arwin
Thanks Arwin!
Feel free to share it!