An advertisement from 1980, as placed in the newspaper Het Vrije Volk, which was a social-democratic newspaper at that time in the Netherlands. The Ericofon marketed at the Femina, a fair just for women that once started in 1949. The telecommunication company PTT targeted women as group for the Ericofon.

It is another nice but subtle example of the sexualization of the Ericofon. Or maybe it is just how I experience the picture and the fact they were on a women’s fair. 🙂 Long time ago I had another post on this topic.