Various Hands

rebrand

The phone above was originally a Swedish phone, created for the European market in 1962. It is a flat new case.

Sometimes the need for phones in certain markets was so big that other markets had to deliver them. This is the case here. This phone was more or less re-branded from European to North Electric, to be sold on the US market.

rebrandlight

rebranddial

In this picture you can see that the neon light that is normally present on the Ericotone ringer is applied on the chassis directly. This makes sure the phone lights up when it rings.

 

The other picture shows the original dial face sticker that was used to re-brand the dial face from a 1 to 0 dial face to a North Electric like dial face including the letters so typical for the US.

rebrandring1rebrandring2rebrandring3

The missing Ericotone was replaced with the external Ericsson ringer with the buzzer. The big wall moutable box only contains a small buzzer as normally used outside the US. It sounds different, but in the end, various hands transferred an European Ericofon ready to be sold in the US.

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