A few weeks ago I ran into this advertisement in the magazine Interavia. In the 3rd edition of 1963 there was this advertisement of Ericsson, manifesting themselves in relation to military electronics.
I certainly do not hope that the electronics of the Saab 37 Viggen were of the same complexity as that of the Ericofon… 🙂 Designwise there should be a tighter connection I expect.
Quality for sure is recognizable as many Ericofons still work, even after more than 50 years.
Of course you must see this picture in the right historic perspective. This advertisement is already over 55 years old and published at the peak of the cold war. Luckily times have changed. Ericsson has abandonned military involvement already many years ago and focusses still today on what it can do best since 1876: telecommunications.
As we had some serious things changing in the house in the past few months, it was time for some new furniture as well. And luckily for me, we all agreed that the Ericofons still deserved a nice place in the living, but in a different setting.
So we went shopping for a nice cupboard but were not able to find one that we both liked and also served the goal: house all 77 phones. So in the end we decided to go for a custom made cupcoard here. One to fit the whole collection without having a too prominent attendance in the living room. The second part we did not succeed to manage… They are able to make one exactly how we wanted it to be. We decided to go for what is called a ‘pharmacy type’.
It is still a big piece of furniture (2m20 high and 1m10 wide), but with the white inside and glass on 3 sides, it looks a lot smaller and not that massive. We are very happy with this.
All 77 birds are now safely caged. Saves me a lot of dusting (I hope).
It is going to be a habit to post something on special new phones in autumn. So obviously this is not the time to be sad, despite the shortening, rainy and dark days we experience as of this week.
As this is the 100th *yeah* post on this site there is a reason for a double celebration: I have my 18 Old Cases series complete!! This week a Chartreuse changed owner and as I have been looking quite some time for this one, I am really happy to finally have it in my collection.
Buying a Chartreuse went wrong for a couple of times, but not this time! With the wrong light, some yellowing and a bad picture the online Crystal Mint easily transforms into a Chartreuse. I haven’t seen an Old Case with the color code inside the shell sofar. Which I could check on the Flat as it is marked with 520545. So that was a safe buy. But this time there was no way to actually check it beforehand. Chartreuse is one of my favorite colors in the Ericofon portfolio I must say.
I’ll post a picture of all 18 Old Cases together later. Cheers!
Digging though the web (as if I do not have anything else to do) I stumbled on this very nice Dutch picture that I want to share with you.
It is very nice to see a shop window like this, never saw a Dutch image like this before. Looking at the time the Ericofon was introduced in The Netherlands, I expect the picture must be made around 1978/1984. However the images give more a 1960’s feeling to me. The photo was made by Piet Koks who seems to be a former Ericsson employee.
Translation of the texts: -“The Ericofon is ideal“- -“Getting older? No staring, you have the dial in your hand” – -“At the reception. Elegant device in modern design“- -“On every small spot. The Ericofon does not need more space than a cup and saucer“-, and last but not least -“In the bedroom. Horn and dial in one“-.
In fact the first slogan is a strange text as the Ericofon was marketed as Ericofoon and not as Ericofon. The relation between a cup and saucer and a bookshelf is something I cannot really see. All slogans that would not survive anymore in this world, but they are so cute, I had to share this in the future.
It is summer, it is hot and the house needs to be cleaned up. Not my favorite task, but it really needs to be done. As we have some major changes being done in the house we need to make some space. The Ericofon activities are unfortunatelly for the moment second priority. But I’ll try to post something at least every month as you are used to. But it will be chit-chat as I do have my collection stowed away in boxes for the moment and no place to work on any phone at all.
Over the years I have gathered a lot of stuff that I do not really need anymore, but it was just a waste to get rid of it. You never know… One of the things that I found in the garage was a box with approximately 100 phone cables. Originating from over a dozen countries it is quite a nice collection of plugs as well. hmm 😉
After taking the picture I sat in the sun starting to sort out the chaos in front of me and I took out the original Ericofon cables. There were just a few in there… The rest, damaged, sticky, dirty and yellowed I took away for recycling.
This week I found a nice short article as published in the ‘Nieuwe Leidse Courant’ on May 22nd 1970. I have translated the text below in case your Dutch knowledge is not that well developed. This was approximately 8 years before the Ericofon was introduced in The Netherlands. Can you imagine that one model has such a long lifecycle today?
According to an
investigation in West-Germany, 8% of our neighbors has a telephone in… the
bathroom. In that same room, 38% of the Germans read. The bathroom is becoming
a sort of relax-room, a new status-symbol. Of course a room like that deserves
a special telephone.
A bright future is
being predicted for this modern model where – we cannot see it very well in the
picture – the dial face is in the bottom of the phone.
The Ericofon is available in 9 different colors so you are able to extensively harmonize with your interior: red, pink, yellow, green, blue, gray, ivory, tan or white. ALL parts, microphone, telephone and dial face are combined in one thermoplastic housing.
The phone has a
comfortable fit in your hand, and when one picks up the phone, the dial face comes
towards you. This is extremely handy for ill people, the elderly or very hasty
The 700’s are not so common but from time to time I come across one. The ones in my own collection were pretty much okay and did not need to be taken fully apart. Removing the base is not such an issue but keep in mind that you normally damage or destroy the dried out gasket with it.
But recently I got another White 700 that was in a terrible shape. So I took a first ride in the dark to take a 700 fully apart. Meaning including the earpiece…
With the information from the ericofon.com site I started to pry up the left upper corner and shifted the earpiece slowly to the left. Quite an interesting and nearly impossible move… But I managed.
It seems that this chassis is, by coincidence, quite exceptional. Normally the chassis of the 700 connects in the neck of the shell to the speakerunit (including a ringer) either with a flatcable or a fixed connector. In this Ericofon this is not the case.
Typical is the speaker connection to the chassis by 2 wires only. The phone works fine but there is no ringer. This setup I haven’t seen before. Someone any clue on the origin?
Today I was able to purchase a new Ericofon since long. Actually it is the first in 2019 that I can add to my collection. Was about time.
Here’s the sneak preview as the phone is still on its way in its own suitcase 😉 Can’t wait to receive it…
This week the boy arrived and I am very happy with the new Ericofon. You might already have come accross this variance of Ericofons: a leather encased type. The origin of leather Ericofons is not really known although there are some speculations. It seems that they are seen in 3 colors: brown, green and red. All leather Ericofons have the same unique dial face. This model has a chassis that dates back to 1973 and the shell is Swedish, from 1975.
@theobservantreaderofthissite: yes, we have a new wallpaper 🙂