Windowpane – See The Future

Digging though the web (as if I do not have anything else to do) I stumbled on this very nice Dutch picture that I want to share with you.

Copyright Piet Koks

It is very nice to see a shop window like this, never saw a Dutch image like this before. Looking at the time the Ericofon was introduced in The Netherlands, I expect the picture must be made around 1978/1984. However the images give more a 1960’s feeling to me. The photo was made by Piet Koks who seems to be a former Ericsson employee.

Translation of the texts: -“The Ericofon is ideal“- -“Getting older? No staring, you have the dial in your hand” – -“At the reception. Elegant device in modern design“- -“On every small spot. The Ericofon does not need more space than a cup and saucer“-, and last but not least -“In the bedroom. Horn and dial in one“-.

In fact the first slogan is a strange text as the Ericofon was marketed as Ericofoon and not as Ericofon. The relation between a cup and saucer and a bookshelf is something I cannot really see. All slogans that would not survive anymore in this world, but they are so cute, I had to share this in the future.

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